Okay, buckle up, friends, because this isn't just about self-driving cars a...
2025-11-04 7 uber stock
Toast and Uber? Oh, goody. Just what the already-suffocating restaurant industry needs: another "multiyear partnership" promising "new tools" and "expanded alliance." Give me a break.
Let's be real, this ain't a partnership; it's a hostile takeover disguised in PR-speak. "Creating new tools?" Sounds like they're trying to squeeze every last drop of profit out of restaurants already drowning in fees. What "new tools," exactly? Tools to track how long it takes to butter a roll? Tools to micromanage the poor souls slinging fries?
And "expanding the alliance globally"? So, world domination then? Because that's what it sounds like. Uber's already got its tentacles wrapped around every city on the planet, and now Toast wants in on the action?
I'm seeing dollar signs in their eyes, and hearing the death knell for independent restaurants.
Toast stock rose 2.0% on this news. Of course it did. Wall Street loves this crap. Toast stock gains after announcing partnership with Uber (TOST:NYSE). They eat it up like it's a perfectly-plated Wagyu steak. But what about the actual restaurants? The ones struggling to pay rent, find staff, and keep the lights on? Are they celebrating a 2% bump in Toast stock? I doubt it.
This reminds me of when my landlord decided to "upgrade" the building with smart thermostats. Great, now I can control my apartment's temperature from my phone... while he simultaneously raised the rent by 20%. Thanks, but no thanks.

What are these "new tools" anyway? Are they actually solving real problems, or just creating new dependencies? Will restaurants be able to opt out of using them, or will they be forced to adopt them to stay competitive in the Uber/Toast ecosystem? And if they can opt out... will they get penalized somehow?
The press release says "multiyear partnership". Translation: "We've got you locked in for years, sucker."
I saw a waiter the other day, practically juggling five tablets at once – one for orders, one for reservations, one for delivery, one for customer feedback, and god knows what else. Now, they're going to need another one? It's absurd!
This isn't progress; it's technological feudalism. We're turning restaurant owners into serfs, forced to pay tribute to the tech overlords who control their access to customers.
And the customers? Don't even get me started. They expect artisanal coffee, locally-sourced kale salads, and flawless service, all ordered through a sleek app and delivered in under 15 minutes. They expect it all for the price of a Happy Meal.
It's a race to the bottom, fueled by venture capital and tech bros who've never bussed a table in their lives. Then again, maybe I'm the crazy one here.
It's a land grab. Plain and simple. Toast and Uber are consolidating their power, and restaurants are just pawns in their game. The "new tools" will be designed to benefit Toast and Uber, not the restaurants themselves. And the "expanded alliance" will just mean more fees, more data collection, and less independence for the already-struggling restaurant industry.
Tags: uber stock
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